Empowering the terminal and laying the future: a dual-driven seminar on the operation of the Morigo store

From June 5 to 7,2025, Sengu (Shandong) New Materials Co. , Ltd. successfully held an empowerment training session for distributors and construction teams in the fully intelligent green central factory in Tancheng County, Shandong province. This training session, with the theme of“Empowering terminals, laying out the future: the entire case of Morico's store operation and internal and external improvement, dual-drive seminar”, focuses on the core areas of imitation Stone Paint and inorganic dry powder paint, through the four dimensions of theoretical empowerment, practical teaching, marketing breakthrough and aesthetic design, it injects strong impetus for the innovation and development of industry partners.

High-end technology theory: decoding the core logic of regional market disruption
Under the dual drive of consumption upgrading and quality demand, high-end technology has become a key chip in the competition of building materials market. In the training, Morigo technical experts deeply analyzed the industry trends, and pointed out that high-end technology is not only the embodiment of product quality, but also the core engine for brands to establish differentiated advantages in regional markets. Focusing on cutting-edge technologies such as deep grooves, double grooves, and arched stones, the expert team interprets the adaptation logic of different technologies in villas, B & B s and other scenes from the perspective of architectural aesthetics and functional needs, to help partners understand how high-end technology can achieve breakthroughs in market share and profit margins by increasing the added value of products.

Practical teaching: the circulation of originality at the fingertips Intelligent Training Base, a journey on the practice of crafts slowly started. Under the guidance of professional tutors, the students systematically learn the standard construction process of imitation stone paint and inorganic dry powder paint. From the basic specification of basic processing to the precise control of process details, from the skilled mastery of material properties to the flexible application of different scenarios, each practical link is designed to allow students to theoretical knowledge into a solid hands-on ability. In the immersive training atmosphere, students deeply understand that the presentation of high-end technology not only needs high-quality product support, but also needs the builders to improve every detail.

Digital Intelligence empowers: opening a new track in marketing and operations
In the face of the digital wave, the training will set up a special short video promotion and store Operation System Training Module. The industry's senior lecturers bring cutting-edge digital marketing methodology, from account creation, explosive content creation to accurate delivery of traffic, opening up a new vision for short video marketing for partners. At the same time, around the core pain point of store operation, Morigo shared a set of operational system that integrates scene-based experience, precise positioning and data-based management, help terminal stores to realize the whole process upgrade from product display to customer transformation, and seize the market opportunity in the new retail era.

Aesthetic Design: Let architecture become the carrier of art
In the training of“How to build the most beautiful villa”, Morigo design team explained the integration of architectural aesthetics and material application based on international classical architectural cases. From the artistic sense of material collocation to the regional adaptation of color system, from the balance between functional needs and aesthetic expression to the harmonious coexistence of architecture and natural environment, a series of professional interpretations make partners realize that, high-end building materials are not only the protector of architecture, but also the transmitter of aesthetic concept. Sengu combines the product characteristics with the depth of design aesthetics to provide a complete solution for creating high-quality buildings with both functionality and artistry.

Green Building: Looking at the future of building materials
During the training period, the trainees visited senguquan intelligent green central factory to experience the scientific and technological charm of automated production processes. From the strict screening of raw materials to the precise control of finished products out of the warehouse, from the application of Germany's advanced management system to the full process coverage of environmental protection facilities, every corner of the factory shows the insistence of Sengu on quality and the pursuit of green development. This is not only a demonstration of technical strength, but also an in-depth communication between Morigo and partners to share the future development direction of building materials.

This empowerment training session is not only a comprehensive ability upgrade of Sengu to its partners, but also an important practice to promote the specialization, intelligence and green development of the building materials industry. In the future, Sengu will continue to open up and share, work with national partners, build quality buildings with craftsmanship, open up new markets with digital thinking, and jointly write a better future for the building materials industry.

Sengu, make the architecture more beautiful, make the ingenuity more shining.