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Tu Ren 丨 Sen Gu Sun Junnan, Craftsmanship and Intelligence, Leading Green

2025-03-14

The sail is lifting and breaking through the waves, and the tide of the times is surging into a new journey.
In the wave of entering the 4.0 era, green transformation has become a trend and a sought after base for many coating companies.

 

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When major coating companies were seeking ways to break through, Sun Junnan led Sengu to "turn the knife inward" and innovate itself, standing out among a group of coating companies and becoming a leader in green development in the industry.
Entering the intelligent workshop of Sengu, a well-organized production scene comes into view, with neatly dressed workers and bright and spacious workshop space.
From precise batching to automatic mixing, filling, and labeling, every production process is finely controlled by intelligent systems, performing a perfect combination of efficiency and precision.
What is the secret of this smart factory? How will Sengu's grand blueprint in the field of "green" be unfolded in the future? We may find the answer from the conversation between "New Vision of Painting" and Sun Junnan, Chairman of Sengu.


NO.1
From point to surface
Since its inception in 2007, Sengu has been committed to continuously expanding and deepening its product line.
From the initial exploration of polyester paint, to the comprehensive coverage of latex paint and high-end elastic coatings, to the innovative introduction of cutting-edge technologies such as water in water and sand in water, every step has witnessed the steady growth of Sengu.
We not only pursue the presentation of exterior wall effects, but also focus on providing functional solutions, "Sun Junnan emphasized.
Nowadays, Sengu has established four major product systems centered around interior wall base auxiliary materials, exterior wall imitation Stone Paint, and new rural construction products, providing comprehensive and multifunctional solutions for the market.

 

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Since 2019, Sengu has shifted its focus to the base and auxiliary materials market and achieved explosive growth in production capacity, jumping from 15000 tons to 160000 tons, demonstrating its strength and influence in the market.
In the field of imitation stone paint, Sengu has also performed well. Its flagship products such as Can Crystal, Crystal Rock, and Colorful Platinum Crystal have become the preferred choice for consumers due to their excellent performance and realistic stone texture.

 

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In terms of replicating imitation stone paint samples, Sun Junnan stated that Sengu focuses on solving the actual needs of customers, rather than simply copying them.
This fundamentally solves the problem of template replication and also reflects Sengu's strength of "making one success at a time".

 

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Through deep cultivation in segmented fields and systematic operation, Sengu has built a complete and orderly product ecosystem in just a few years.
According to Sun Junnan, Sengu is currently actively preparing to expand its repair product line to meet a wider market demand and continue to expand its market share.
In addition, Sengu will tailor product solutions based on the characteristics of local customers.
With this advantage, Sengu has gradually expanded to the national market starting from Linyi, Shandong, and built a huge market network.


NO.2
Intelligent manufacturing
In the rapidly changing business environment, high-quality products alone are far from enough for enterprises to maintain competitiveness.
During the difficult period of the global pandemic, Sun Junnan resolutely decided to invest 340 million yuan to build an intelligent factory, demonstrating his keen insight and firm determination.

 

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This 95 acre factory took only one year and two months from project launch to official production, and Sengu's efficient execution is terrifyingly strong.
The factory integrates intelligence, automation, and informatization, using top-notch equipment such as Germany's KUKA fully automatic production line and Siemens servo motors, and integrating ERP management system and AI intelligent data analysis to achieve fine management and high automation of the production process.
This not only significantly improves production efficiency by 300%, but also reduces labor costs by 75%, laying a solid foundation for the rapid development of Sengu.

 

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The production of 300000 tons of base and auxiliary materials, 80000 to 90000 tons of coating products, and 50000 tons of adhesives, which rank among the top in the coating industry, cannot be separated from the credit of intelligent factories
Sun Junnan is well aware that digitalization will become an important component of a company's core competitiveness in future market competition.
Therefore, in the construction process of intelligent factories, Sengu not only focuses on the intelligent transformation of production equipment, but also integrates digital management throughout the entire production process.

 

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From precise control of production processes to the application of intelligent warehousing systems, and to the optimization of overall enterprise layout, Sengu is constantly exploring and practicing, striving to go further and more steadily on the digital road.

 

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正是这种对智能化和数字化的不懈追求,使得森固在涂料行业亟需转型的当下,率先走出了一条属于自己的“康庄大道”,成为了涂料行业数字化转型的典范。
截止目前,森固已获得20余项荣誉、证书及专利,并成为了“山东省涂料行业协会”理事单位,被评为山东省省级研发中心、国家绿色环保涂料和胶黏剂应用工程技术研发中心,这些成就充分彰显了森固在涂料行业的强大影响力。


NO.3
文化底蕴深厚
“企业的核心价值不仅仅体现在硬件设施上,更重要的是将文化融入企业的未来发展,这才是长久之计。”
孙俊南深谙此道,他还精心规划了一条长达1000米的企业文化长廊,作为展现森固精神风貌与发展历程的重要窗口。

 

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Of particular note in this cultural corridor is the approximately 400 meter long aerial viewing corridor.
Starting from the 2nd floor of the office building and ending at Workshop 2, the route passes through multiple areas including the research and development room of the research building, the real stone paint display area, the paint product display area, the industrial paint display area, the corporate culture corridor, the employee activity center, and the testing center.
The corridor adopts a "fully transparent" design, allowing Sengu's production process to be fully visible. It allows every customer, agent, and even consumer who steps into it to deeply feel Sengu's dedication to quality, pursuit of innovation, and strong "home culture" atmosphere.

 

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Sun Junnan said that the inspiration for establishing a cultural corridor came from his trip to Europe in 2016. He deeply realized that those enterprises that have stood firm for a hundred years all regard the construction of corporate culture as the soul and foundation of the enterprise.
Thanks to the unique charm of cultural corridors, Sengu has become a popular destination for many corporate teams to explore.
About 300 batches of visitors come every month, including investment clients and business partners seeking cooperation, as well as agents and their distribution clients and members.

 

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As visitors delve deeper into the exploration, they all admire Sengu Environmental Protection's efficient production process and high-quality products, and are deeply attracted by its corporate culture and harmonious atmosphere.
During the visit, 'New Vision of Painting' was also impressed by the style and cultural heritage of the Sengu factory, and deeply felt its uniqueness in the fierce market competition. It not only relies on quality, but also moves people with its story.

 

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Leading green intelligent manufacturing with exquisite craftsmanship and taste.
How will the future Morigu continue to write its exciting and diverse story chapters? Let's wait and see, believing that it will live up to expectations.